Formerly, before the pandemic, travelling as we knew it had already witnessed several changes, with the sector expanding to cater for the many individual tastes and preferences of travellers. Since the pandemic, these growths have increased significantly. Subsequently, the world of travel is evolving over time, incorporating new experiences and demands, depending on the trends of the moment.
On account of the constant mobility of many professionals around the world, an increase in teleworking, flexible schedules, and a rise in digital nomads, etc, these trends have encouraged the emergence of a new type of travel: Bleisure travel.
Markedly, this trend, in which millennials (the generation born between the end of the 80’s and the 2000’s), has had a lot to do with how work dynamics have changed. Extending or anticipating a business trip now goes hand in hand with combining leisure activities, of which the overall outcome is increased productivity, motivation, commitment and loyalty to the company, whilst unquestionably reducing stress levels for business travelers.
These travelers mostly come from the following sectors: technology (24%), manufacturing (13%), finance (12%), health (8%) and education (6%).
https://www.stratosjets.com/blog/bleisure-travel-statistics/
What is bleisure travel?
The clarify, ‘bleisure’ is a concept that combines the word ‘business’ and ‘leisure’. This emergence in the travel industry has subsequently seen a rise in corporate travel and a greater focus placed on the needs of that individual traveller. And what are these needs? To be able to enjoy leisure time during your business trip.
Being able to enjoy leisure time and new experiences offered by the destination is undeniably valuable, particularly if we have a job that involves constant travel. Therefore, relaxing at a beach club after an exhausting day of work, shopping at an outlet bursting full with top international designer brands, tasting delicious wines surrounded by beautiful vineyards, discovering tradition and culture of the destination, or dancing in one of the best nightclubs in the world will undoubtedly enrich the experience of the business tourist.
If we take into account one of the latest studies carried out by the 1st Brain Trust Consulting Services Tourism Barometer, 36% of people who travel for work reasons decide to extend their stay in the destination they are traveling to.
Evidently, this combination of combining a traditional business trip with the enjoyment of leisure, has meant that travellers are deciding to extend their stay in the destination, and take advantage of the trip to discover the richness of a place that they might not otherwise have known.
Moreover, if we take into account another interesting fact about the profile of the bleisure traveler, we can say that they are on balance, generally curious, energetic and dynamic in character. Additionally, 38% of people with this bleisure profile travel every two months and usually alone. Expedia –Unpacking Bleisure Traveler Trends)
Mallorca, a destination to combine business and leisure
Now that we know the importance of the destination for business and leisure travellers, we can consequently say that bleisure travel is undoubtedly in fashion in Mallorca. Compared to other MICE destinations, Mallorca offers a more than complete leisure package which furthermore, is suitable for all tastes: fashion and trends, tradition, culture, nightlife, gastronomy, sports, etc.
Moreover, if bleisure travel means enjoying free time during work trips, Mallorca offers the best introduction to the island for you – MallorcaLeads. Our professional, knowledgeable and friendly Partners are key in the island’s many activities, and will subsequently help you make the most of your free time.
Eight places of leisure in Mallorca for the bleisure traveler / business traveler
Bodegas José L. Ferrer, located in the municipality of Binissalem, produce superb red wines, reserves, rosé and white wines and natural bruts of all ages, as well as sweet and organic wines. A trip to the Bodegas José L. Ferrer is a perfect way to enjoy some of your leisure time in Majorca. Visit its wine shop with many typical Majorcan products, then onto its museum and cellar to discover the world of wine. It’s the perfect plan to expand your knowledge about the wine tradition of the island.
If shopping is your thing then a visit to Mallorca’s only Designer Outlet should be top of your list. It is located just 7 km from Palma and boasts leading international brands including Polo Ralph Lauren, Asics, Boss, Levis, Bimba & Lola, etc and offers you discounts of up to 70%. Additionally, it is open 365 days a year and also has a variety of gastronomy and leisure offerings, free parking and a children’s area.
Each Puro Group beach club represents the unique and highly desirable Mediterranean way of life. With many oases scattered around the world and located in unique enclaves, each one has been designed to offer a high quality leisure experience. The essence of the Puro brand is based on emphasising the happiness found in unforgettable moments, the ones that make life truly special. Mallorca is home to two of the group’s top beach clubs: Purobeach Palma and Purobeach Illetas.
Located on a gorgeous stretch of coastline, right next to the sea in the Bay of Palma, Mhares Sea Club offers spectacular views over the bay. This is undoubtedly a unique place from which to enjoy the typical flavours of the island, while equally enjoying the Mediterranean sea that surrounds it. As you will evidently discover, this small oasis offers peace, wellbeing and a refuge from which to escape your working routine for a few hours, while you fully immerse yourself in a complete Mediterranean experience.
A day at Mhares begins firstly by lazing in a hammock, enjoying the pool or the crystalline sea, enjoying lunch in the restaurant, and later, perhaps a relaxing massage before you enjoy the sensational sunset with your favorite cocktail in hand.
The historic Gordiola Museum is home to the 300-year-old glass blowing factory, Gordiola. Offering panoramic views over the Mallorcan town of Algaida, its multiple outdoor and indoor spaces allow it to adapt to activities and configure custom events of all kinds. The factory, still active today, is characterised by its large oven and blackened walls, and it is here where you will be able to enjoy watching their experienced craftsmen, simultaneously blowing glass and creating all kinds of beautiful and unique products. Subsequently, Gordiola is a perfect option to get to know Mallorcan craftsmanship first-hand.
The Cathedral of Mallorca is undeniably the true identity symbol and most emblematic monument of Mallorca’s Gothic past. It is located in the historic Old Town of Palma, on the cliff where the Roman city was earlier built. Standing tall and commanding a prominent position over the bay, in truth it is the first thing that captures the eye and attention of the traveler who arrives at the port of Palma. Visiting hours accommodate both individual visitors as well as MICE groups.
Considered the most international nightclub in Mallorca and certainly one of the best in the world, BCM Mallorca offers a large multifunctional space that brings together a wide range of areas for celebrations and different VIP areas. It is located in the renovated tourist area of Magaluf and significantly hosts special events and internationally renowned DJs.
Built at the beginning of the 17th century to protect the merchants who arrived at the port, the Castillo de San Carlos is an imposing fortress that houses a complete museum which narrates Mallorca’s military history.
A visit to the Castillo de San Carlos has all the ingredients for a memorable time and accordingly, is one of the main tourist attractions in Mallorca.
As can be seen, combining work and pleasure is highly fashionable in Mallorca. Bleisure tourism has its own name on the island and it is comparatively, a trend that is here to stay. Have you experienced it?
