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ABOUT Asun Prats

Asun Prats

FOUNDER AND CEO OF MALLORCALEADS

Destination Promotion/Marketing Specialist

“Many times I wake up, but wonder if I’m still dreaming. This is precisely what I’ve always thought motivates and runs through the veins of the entrepreneur: living out his dreams.

This is how my dream of creating MallorcaLeads began. A dream that has been with me since I was very little. I have always had a passion to connect my groups of friends, knowing what that special something was that would connect us to a common theme or goal.

I am a dreamer, passionate, creative, committed, extremely enthusiastic (sometimes I go too far), but with a great capacity for vision and innovation. It is said that vision is another of the factors that define great entrepreneurs, and although I do not consider myself as ‘great’, I understand that innovation and vision play a very important role in the tourism and events sector.

I believe that a genuine smile can move mountains and even make towers tumble. I have always thought that a smile is the blood that runs through your veins, the enthusiasm to feed your day to day life, and the best dish that you can serve the entrepreneur before sitting him down at any desk.”

With these powerful ingredients, Asun Prats was born to be CEO of MallorcaLeads, a company that goes out of its way for each of the partners that make up this great family. Behind these companies in the MICE sector in Mallorca are wonderful professionals, who make these invaluable connections possible in this sector. We care for each partner as members of our own family, because that is how MallorcaLeads welcomes every single one.

PASSION

CREATIVITY

COMMITMENT

EMPATHY

Discover more about me

A little about me

I am an expert in destination promotion, connecting companies within the MICE sector, and extremely detailed and thorough in the organisation of events.

Affection, exquisiteness, enthusiasm, passion… and no, it’s not just me saying it. If there is something that has never been lacking in my life, it is the affection that I get from each of the members that are part of MallorcaLeads, my wonderful partners. In each and every one of the moments shared and events that we organise together, such as our Business Lunches, Christmas Cocktails, Workshops etc, they never hesitate to convey their enthusiasm and appreciation for accompanying me on this incredible adventure.

They are all in agreement that the personal touch, trust, commitment and loyalty is something difficult to find, and that they find each of these qualities in MallorcaLeads.

Some comment that MallorcaLeads helps keep their motivation and desire alive, to continue paddling to the rhythm of blues in the sea, the same blues of my dream.

When I was little, I never imagined that respect for the environment that my mother instilled in me, years later would be called ‘Save The Planet’. It is this that enriches my being and inspires it to do my bit to leave a better world behind. My altruistic spirit has always led me to participate and collaborate with charitable actions, whether as a volunteer for the Spanish Association Against Cancer or with the Gooding Organisation in Assistance to Children’s Centers of the Nazaret Foundation.

Trajectory

Entrepreneur with vision and Networker by vocation

I have always adored the sea, and the Mediterranean Sea feeds my soul and touches my emotions. Does that sea also separate me from the land where I was born, just on the other side of the Mediterranean, my beloved little town of Forcall?

Despite this distance, and after some wonderful years of professional and personal enrichment in Madrid, Mallorca welcomed me with open arms, to such an extent that I wanted my little treasure Inés to grow up with the essence that Sa Roqueta exudes.

My professional career began after graduating as a Technician in Tourist Companies and Activities (T.E.A.T) from the Official School of Tourism in Madrid. More than 24 years of professional experience in the tourism sector in relevant national and international companies (Hyatt Hotels & Resorts, Accor Hotels, Hotelbeds, at4, GIT Consultors, etc.) endorse my professional DNA.

But it was inevitable that I would not stop here, because MICE is my passion and the essence that led me to create my own dream, my own company. It is this that wakes me up every morning with a big smile of happiness on my face, and a hunger for new challenges. This is how I feed my soul every day, through MallorcaLeads, a professional dream that began in 2016 and which in a short timeframe, has become the ‘go to’ reference company in Mallorca, for the island’s MICE sector.

“I eat the grey days with the same desire as someone who devours an ice cream, and slowly sips an aromatic coffee on the seashore”

"Pleasure is found in the little things: cooking together with a good wine, laughing out loud and dancing until dawn as if there were no tomorrow"

“The beginnings of my entrepreneurship caused some dark clouds overhead. But nowadays, those dark clouds have given way to a smile and the ability to thrive through constant challenges”

“The success of my work consists of promoting Mallorca as a MICE destination, giving visibility to Mallorcaleads partners and the events they carry out, with great professionalism and dedication”

mallorcaleads

PRIVATE ENTITY
DYNAMIZER OF THE DESTINATION

EXCELLENCE

COMMITMENT

CLOSENESS

TRANSPARENCY

COHERENCE

DILIGENCE

Experience at your service

MallorcaLeads is a large, professional family, made up of some of the best specialists in business meetings, incentives, events and conferences in Spain. Together with Asun Prats, a dozen MICE Talent Partners from Mallorca are on hand to work for you. Our networking group is made up of experts in MICE consulting, web development, digital marketing, audiovisual content creation, copywriting or organisation of corporate events, among other fields. Thanks to its select community of professional allies and its network of trusted local supplier partners, MallorcaLeads is the guarantee for success and quality, for the organisation of any type of business event in the Balearic Islands.

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PARTNERS REPRESENTED

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STRATEGIC ALLIANCES

Members of the SET MICE AETIB (Tourist Strategy Agency of the Balearic Islands)

Preferred Member of the Business Platform "Club Cambra Mallorca" Chamber of Commerce of Mallorca

Visiting professor of the University of the Balearic Islands postgraduate course "University Specialist in MICE and event organisation"

Active collaborators of the Felipe Moreno University School of Tourism , attached to the Nebrija University

MallorcaLeads: EXPERTOS EN LA PROMOCION MICE DE LAS EMPRESAS

La misión de MallorcaLeads se fundamenta en satisfacer las necesidades de corporaciones y agencias de eventos a través de los servicios que ofrecen las empresas mallorquinas. Para ello, promocionan a todos los negocios adheridos a través de acciones comerciales constantes e innovadoras. También ayudan a interactuar a los agentes del destino con organizadores internacionales de eventos corporativos y, además, crean redes de contactos entre los propios empresarios locales que redundan en beneficio de estos.

MallorcaLeads marca la diferencia con el resto porque promociona a las empresas asociadas en base a la nueva era digital, el networking eficaz y un estilo cercano, fresco y extremadamente profesional. Se trata de una empresa 3.0 completamente diferente a nuestra competencia. Su nacimiento supuso una bocanada de aire fresco en lo referente a promoción del destino. Todo ello, sumado a un estilo muy particular en la manera de comunicar las bondades de Mallorca y en la manera de acercarse a clientes potenciales.

Incentivando la economía

Bajo esta filosofía y en sólo unos años de vida, MallorcaLeads se ha consolidado como empresa de referencia en nuestro sector. La clave está en un equipo profesional que cuenta con una intensa y consolidada experiencia en el segmento de viajes de empresa y de promoción turística de destino.

Nuestra filosofía se basa en un ‘win to win’ entre sus clientes, creando sinergias económicas Por una parte ponen en contacto a organizadores de eventos con los proveedores locales de servicio para el sector MICE, dedicado a reuniones, incentivos, convenciones y eventos. Este segmento turístico desestacionalizador por el que están apostando todas las empresas locales adheridas al sistema de promoción internacional, incluye hoteles, agroturismos, transportistas, restaurantes, DMC (empresas de gestión de destinos), beach clubs, venues, etc. Por otra parte, ayudan a los profesionales y a agencias de eventos corporativos a encontrar el escenario perfecto y los mejores profesionales para sus grupos de empresa.

Turismo de calidad y desestacionalización

MallorcaLeads contribuye al turismo de calidad por el perfil de clientes que acerca a la isla. Para ello, se basa en un conocimiento profundo del destino mallorquín y de las necesidades de sus proveedores locales, especialmente en temporada media y baja.

Esta organización 100% privada ha contribuido a posicionar Mallorca en el panorama de los eventos corporativos. Se trata de un hecho muy remarcable en un destino eminentemente de sol y playa, ya que la tarea de MallorcaLeads contribuye activamente a la desestacionalización turística de la isla, favoreciendo la economía fuera de los meses de verano.

Aumentar ventas

MallorcaLeads promociona, también, el Lifestyle en Mallorca, porque cuenta entre sus partners con algunos de los mejores exponentes de ello en la isla, desde cadenas hoteleras de primer nivel, establecimientos singulares, a emplazamientos únicos, entre otros.