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FAQ MallorcaLeads

1. faqs I am a supplier. How can MallorcaLeads help my company grow within the MICE sector?

If your activity is based in Mallorca, we will represent you at a commercial level to help you grow your potential MICE clientele. We will constructively work alongside you to secure bigger and better leads and help your company become the best it can be through our specialised consulting and advisory service.

The MallorcaLeads MICE Commercial Representation service is highly proactive and gives your product or service outstanding visibility, connecting you with your target audience, Hosted Buyers (MICE buyers), and our carefully selected professional networking group in Mallorca.

We are the MICE experts in Mallorca that guarantees the best return on investment in the business tourism sector for your company, whether as a permanent or occasional collaboration.

In addition, you can use our MICE Consultingto launch and establish your company’s strategy in the corporate tourism segment, and to improve certain aspects of your MICE related activity on this island, the largest of the archipelago of the Balearic Islands in Spain.

MallorcaLeads has an excellent and proven track record in the Meeting, Incentives, Conferences & Events sector and has earned recognition from MICE suppliers, specialised media and local authorities.

2. What does the MICE Representation service consist of?

MallorcaLeads commercially represents the best MICE providers in Mallorca in the meetings, incentives, conferences and corporate events sector. We are authentic MICE experts, with a very powerful network of contacts.

We work as allies for the commercial department of hotels, venues, restaurants, caterers, wineries, beach clubs, transport companies, DMC, event makers and experience agencies. In short, we develop business between buyers and local MICE suppliers in Mallorca.

We collaborate with you so that the MICE image of your company is the best it can possibly be, and so that Event Organisers will consider your product or service organising their event in Mallorca. We take your brand to the main international MICE fairs and connect you face to face with Hosted Buyers at our annual International Workshop on the island.

We also include you in our Annual MICE Guide to the island, and regularly promote your company right across our vast social media profiles, seeking to attract Meeting Planners.

In addition, we coordinate the best professional networking group in Mallorca, of which you will be a part time of from day one. We even offer you the possibility of creating a networking event around your brand with the best MICE tourism professionals and specialised media.

In short, ours is a MICE strategy to stand out from your competition.

3. What are the advantages of utilising an external service for promotion and marketing (fairs, workshops, RRSS, etc.)?

There are many reasons to rely on an external service in the MICE segment, but for us, these are the main ones:

  • you will have professional MICE experts by your side
  • you will have a professional image to perfectly match a high standard of business
  • you will be in the mind of your target audience, the Hosted Buyers
  • you will save human and financial resources
  • you will avoid mistakes in a sector that requires you to do things right the first time
  • you will see your leads and group requests increase
  • you will benefit from incredible synergies and new opportunities, thanks to networking

4. What does the MICE Consulting service consist of?

There are many tourism consulting services, but ours is specialised solely in MICE and focuses on maximising the potential of your company as a provider to the Business Travel sector in Mallorca, be it meetings, incentives, conferences or business events.

MICE is a very specific segment of the tourism industry: its complexity is accompanied by great added value, which requires a professional approach with a specific know-how.

The MallorcaLeads MICE Consulting service is suitable both for companies that have not yet entered the sector, as well as for those who are already working within it but have room for improvement in areas such as marketing, promotion, digital marketing, human resources for MICE or the profitability of the CSR (corporate social responsibility).

You can opt for a global or partial MICE strategic planning, prior audit and with subsequent monitoring and support in the implementation of scheduled and measurable improvements.

Carrying out a diagnosis of your brand, products and services, analysing the positioning and putting forth recommendations is both the axis of our vision as well as our main mission. We put in the hard work so that your brand can benefit.

5. Among all the services offered, what is MallorcaLeads’ main strength?

MallorcaLeads is distinguished by its specialisation in the MICE sector of Mallorca and the bespoke nature of its services, which adapt to its partners needs like a tailored suit. It is also characterised by maintaining close, direct and personal relationships with its clients.

At MallorcaLeads, we know the names, faces and situations of our partners. We look out for them as well as strengthen them, for success in the MICE sector and beyond. This is thanks to the synergies of our magnificent networking group as well as being guided in everything we do by our obsession: quality and efficiency.

6. I am a MICE provider. How can I have more visibility on the MallorcaLeads website?

Our website is a privileged platform for Hosted Buyers to consider your product or service the next time they organize a business event in Mallorca. If you want to have more visibility and stand out in the sector, we offer you the option of contracting a prominent advertising space on a page or appearing among the first results of our supplier directory.

7. How do you reach the more than 5000 Hosted Buyers of MallorcaLeads?

Our database has the contacts of more than 5,200 international and national Hosted Buyers that we update regularly. This allows us to target the best MICE buyers. We offer you the ability of benefiting from personalised email campaigns for your brand, specifically aimed at your target audience.

8. Can you you advise me on the strategic development of my company as well as its positioning and marketing?

It does not matter the level of experience of your company or your staff within the MICE sector in Mallorca. If you want to improve or commence MICE marketing, train and hire of specialised personnel, increase profitability of your CSR actions or tailor your social profiles to secure business events, you have it all in the MallorcaLeads MICE Consulting service.

Our specialised MICE service will allow you to establish a global strategy as well as the planning in the area of your particular business need. We will audit and make a tailored report, with proposals for scheduled and measurable actions. And, if you wish, we will accompany and follow the implementation of these actions.

9. How can MallorcaLeads help to organise my event in Mallorca?

MallorcaLeads is the ‘go to’ advisor on Mallorca for Hosted Buyers. Meeting Planners: from the choice of venue or accommodation, to restaurants, experiences, transport, receptive services, local events or complementary services.

We work like a Convention Bureau in Mallorca, providing you with all the information and contacts at no cost. We can help you with your requests for corporate groups, whatever their size and nature. Let's talk!

10. Why choose Mallorca to organise a conference, convention, seminar and incentive?

Because Mallorca is the MICE destination of the 21st century. It brings together everything, absolutely everything you could need, or dream of, for your next event! This beautiful Mediterranean island is less than three hours by plane from most European cities.

It is currently a mecca for bleisure, thanks to its professional know-how, ideal climate, 300 days of sunshine a year, spectacular scenery, unrivaled hotels, varied and quality gastronomy, culture and leisure, and a thoroughly modern and fully comprehensive network of infrastructure of all kinds. To this must be added a public and private commitment to sustainability, the key to the future of MICE tourism.

And don't forget its capital Palma, a cosmopolitan city of great vitality where history and avant-garde effortlessly coexist. Organising an event in Mallorca, whether in Palma or in any other location on the island, will always guarantee extraordinary memories for your clients and all those attending.

11. Where shall I organise my corporate event in Mallorca or Palma?

Mallorca has so many magnificent and unique settings that it is difficult to choose just one! In addition, thanks to the fact that the maximum distance by road on the island is about 100 kilometers, several different locations can be included in the same day of an event. The variation is endless in a relatively small territory. You can find everything from all the services of a medium-sized European city like Palma, to incredible locations on its beautiful coast, magnificent mountainous landscapes (the Serra de Tramuntana is a World Heritage Site) or in its charming inland villages surrounded by stunning countryside. MallorcaLeads is an expert in the destination that advises you free of charge on the best location for your corporate event in Mallorca.

12. What advantages does working with MallorcaLeads partners give me for the organisation of my event in Mallorca and the Balearic Islands?

The service providers for corporate events in Mallorca included in the MallorcaLeads MICE provider directory represent a guarantee of professionalism for the organisation of a MICE event on the island. At the same time, the support of MallorcaLeads gives suppliers a seal of quality, which ensures Hosted Buyers the peace of mind of working with solvent companies that know and respond to the needs of international event organisers. The MallorcaLeads Annual Guide to MICE Suppliers is the reference publication in its sector on the island. Best of all, as Hosted Buyers, knowing the suppliers recommended by MallorcaLeads and contacting them will not cost you anything.

13. Which hotels have rooms for meetings and seminars in Mallorca?

In the MallorcaLeads provider directory you will find a selection of 4 and 5-star MICE accommodation in Mallorca that offer rooms for meetings and events, as well as information about the capacity and technical characteristics of each room.

The selection of MICE hotels on offer in Majorca is at the forefront of global trends. Each establishment has embraced sustainability with conviction, whether in Green Sustainable MICE (eco-friendly events) or Healthy Meetings (which take care of the well-being of their attendees with healthy food and drinks and spaces for physical activity), whilst always keeping in mind your Corporate Social Responsibility (CSR).

14. Why go through a DMC or Event Maker to organise my corporate trip to Mallorca?

Because having an expert in the destination and/or an event organiser who specialises in Mallorca is probably the only way to get to know and obtain the services of the best providers on the island and in the best locations. The secrets are reserved for experts!

MallorcaLeads is the seal of quality your business needs, with the best Destination Management Companies and local event organisers who, among other things, know exactly how to look after and pamper your team like no one else, through exclusive incentives and Teambuilding activities in Mallorca, where the possibilities are endless.

15. How do I organise my group’s transport in Mallorca?

Mallorca has a superb number of transport companies specialised in serving corporate and social event groups. The best are part of the MallorcaLeads family of MICE providers. These companies provide all kinds of road transport in modern and safe vehicles: from renting private vehicles with or without a driver, to renting minibuses or buses, both for transfers and for excursions and visits.

16. What are the best venues in Mallorca to organise an event?

In the largest of the Balearic Islands there is a plethora of venues to host meetings, incentives, business lunches or dinners, large corporate and social events and small business meetings. MallorcaLeads offers you a selection of the best convention and conference centres, auditoriums and theatres, public and private event rooms, exclusive locations in historic buildings, country estates and unique properties scattered throughout the Majorcan geography. And, in the capital of Mallorca, Palma, there is also the Palacio de Congresos, with two rooms that can accommodate up to almost 2,500 attendees.