{"id":36127,"date":"2025-11-25T16:04:12","date_gmt":"2025-11-25T16:04:12","guid":{"rendered":"https:\/\/www.mallorcaleads.com\/?p=36127"},"modified":"2025-12-17T14:20:49","modified_gmt":"2025-12-17T14:20:49","slug":"mallorcaleads-consolida-a-mallorca-como-epicentro-del-turismo-profesional-en-el-mediterraneo","status":"publish","type":"post","link":"https:\/\/www.mallorcaleads.com\/es\/magazine\/mallorca\/mallorcaleads-consolida-a-mallorca-como-epicentro-del-turismo-profesional-en-el-mediterraneo\/","title":{"rendered":"MallorcaLeads consolida a Mallorca como epicentro del turismo profesional en el Mediterr\u00e1neo"},"content":{"rendered":"\t\t
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Mallorca ha vuelto a demostrar por qu\u00e9 es uno de los destinos MICE<\/strong> m\u00e1s competitivos del Mediterr\u00e1neo. La s\u00e9ptima edici\u00f3n del MallorcaLeads International Workshop MICE in Mallorca<\/strong>, celebrada del 29 al 31 de octubre en el municipio de Calvi\u00e0, reuni\u00f3 a agencias internacionales y proveedores locales en un evento que combin\u00f3 sostenibilidad, innovaci\u00f3n y experiencias aut\u00e9nticas. Durante tres intensas jornadas, la isla reforz\u00f3 su posicionamiento como referente en turismo de reuniones, incentivos y eventos corporativos<\/strong>.<\/span><\/p>

El encuentro, organizado por MallorcaLeads<\/strong> con el apoyo de la Fundaci\u00f3 Turisme Responsable de Mallorca<\/a> y del Ayuntamiento de Calvi\u00e0<\/a> a trav\u00e9s de la Fundaci\u00f3 Calvi\u00e0 365<\/a>, se ha convertido en una cita imprescindible para los profesionales del sector MICE<\/strong> que buscan destinos vers\u00e1tiles, sostenibles y con infraestructuras de primera calidad.<\/span><\/p>

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Una inauguraci\u00f3n con presencia institucional en un entorno singular<\/b><\/p>

El evento arranc\u00f3 con una elegante velada de bienvenida en el Hotel Secrets Mallorca Villamil Resort & Spa 5*<\/a> (a World of Hyatt), bajo el concepto \u201cHeritage in Motion\u201d. La ceremonia cont\u00f3 con la presencia del alcalde de Calvi\u00e0, Juan Antonio Amengual; Jaime Mora, director general de Turismo y Comunicaciones del Ayuntamiento de Calvi\u00e0; Alejandro Garrido, director del hotel anfitri\u00f3n; y Asun Prats<\/strong>, CEO de MallorcaLeads<\/strong>.<\/span><\/p>

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El c\u00f3ctel de inauguraci\u00f3n, celebrado frente al mar, sirvi\u00f3 como punto de encuentro entre agencias procedentes de Suecia, Alemania y Espa\u00f1a, y proveedores del sector MICE<\/strong> de la isla. Este primer encuentro marc\u00f3 la l\u00ednea del programa: promover un turismo de eventos sostenible, aut\u00e9ntico y conectado con la esencia de Mallorca.<\/span><\/p>

Tres d\u00edas de networking, sostenibilidad e inmersi\u00f3n en el destino Mallorca<\/b><\/p>

El coraz\u00f3n del workshop<\/strong> se desarroll\u00f3 a lo largo de tres jornadas que combinaron reuniones profesionales, actividades de networking y experiencias dise\u00f1adas para mostrar la diversidad del destino. Uno<\/strong> de los momentos m\u00e1s destacados fue la ruta por la Serra de Tramuntana, Patrimonio Mundial de la UNESCO<\/strong>, realizada a trav\u00e9s de un iPad Challenge en movilidad sostenible.<\/span><\/p>

Gracias a ROIG Mobility & Experiences<\/a> y LifeXperiences<\/a>, los participantes recorrieron paisajes emblem\u00e1ticos a bordo de coches el\u00e9ctricos de alta gama. Esta iniciativa permiti\u00f3 redescubrir Mallorca<\/strong> desde una perspectiva responsable, integrando naturaleza, innovaci\u00f3n y trabajo en equipo: un ejemplo perfecto de c\u00f3mo la isla est\u00e1 apostando por un modelo de turismo MICE sostenible<\/strong>.<\/span><\/p>

\"\"<\/p>

Una cena de gala inolvidable y un final con sabor local<\/b><\/p>

La jornada central culmin\u00f3 con una espectacular cena de gala en Finca Son Mir, bajo el concepto \u201cLa Nit de les \u00c0nimes\u201d. El prestigioso catering de Fosh<\/a> y la actuaci\u00f3n en directo de Rumbabros, gracias a la colaboraci\u00f3n de LOMUSIC<\/a>, crearon una atm\u00f3sfera m\u00e1gica que celebr\u00f3 el talento y la creatividad de Mallorca. Un evento que combin\u00f3 gastronom\u00eda, m\u00fasica y tradici\u00f3n, y que dej\u00f3 huella entre los asistentes.<\/span><\/p>

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El workshop<\/strong> concluy\u00f3 en Gastroteca Mauricio<\/a>, donde los hosted buyers<\/strong> disfrutaron de un almuerzo basado en producto local<\/strong>. Esta propuesta gastron\u00f3mica reforz\u00f3 el valor de la identidad culinaria de la isla y su papel clave en la oferta MICE contempor\u00e1nea<\/strong>.<\/span><\/p>

\"\"<\/p>

Mallorca, un destino MICE l\u00edder, sostenible y competitivo<\/b><\/p>

Con esta s\u00e9ptima edici\u00f3n<\/strong>, el MallorcaLeads International Workshop vuelve a confirmar que Mallorca es mucho m\u00e1s que un destino de sol y playa: es un escenario perfecto para reuniones, incentivos y eventos corporativos de alto nivel<\/strong>. La organizaci\u00f3n y los participantes destacaron el excelente equilibrio entre infraestructuras modernas, apuesta por la sostenibilidad, autenticidad local y una oferta experiencial de primer orden.<\/span><\/p>

El evento cont\u00f3 con el patrocinio de la Fundaci\u00f3 Turisme Responsable de Mallorca<\/a> y la Fundaci\u00f3 Calvi\u00e0 365<\/a>, adem\u00e1s del apoyo de empresas destacadas como <\/span>AICO Event Production<\/a>, Air Europa<\/a>, Alejandro Cresp\u00ed Photographer<\/a>, Fosh Catering<\/a>, Finca Son Termes<\/a>, Lomusic<\/a>, LifeXperiences Events & Incentives<\/a>, Mallorca Nature<\/a>, Memodreams<\/a>, MET Productions<\/a>, Nikki Beach Mallorca<\/a>, Pinup Azafatas<\/a>, ROIG Mobility & Experiences<\/a>, Secrets Mallorca Villamil Resort & Spa<\/a>, Sky Lion Films<\/a>, Gastroteca Mauricio<\/a> y Transfer Class<\/a>.<\/b><\/p>

\"\"<\/p>

Mallorca<\/strong> reafirma as\u00ed su posici\u00f3n como uno de los destinos MICE m\u00e1s atractivos del Mediterr\u00e1neo<\/strong>, una isla donde las empresas pueden conectar, crear y vivir experiencias \u00fanicas en un entorno incomparable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mallorca ha vuelto a demostrar por qu\u00e9 es uno de los destinos MICE m\u00e1s competitivos del Mediterr\u00e1neo. La s\u00e9ptima edici\u00f3n del MallorcaLeads International Workshop MICE in Mallorca, celebrada del 29 […]<\/p>\n","protected":false},"author":5,"featured_media":36244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[83,107],"tags":[],"class_list":["post-36127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mallorca","category-tendencias"],"acf":[],"yoast_head":"\nMallorca, epicentro del turismo MICE en el Mediterr\u00e1neo<\/title>\n<meta name=\"description\" content=\"Mallorca brilla como destino MICE l\u00edder en el Mediterr\u00e1neo: experiencias \u00fanicas, sostenibilidad, networking y eventos que inspiran a profesionales de todo el mundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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