{"id":36128,"date":"2025-11-25T16:04:12","date_gmt":"2025-11-25T16:04:12","guid":{"rendered":"https:\/\/www.mallorcaleads.com\/?p=36128"},"modified":"2026-04-13T09:58:18","modified_gmt":"2026-04-13T09:58:18","slug":"mallorcaleads-strengthens-mallorca-as-the-epicentre-of-professional-tourism-in-the-mediterranean","status":"publish","type":"post","link":"https:\/\/www.mallorcaleads.com\/en\/magazine\/mallorca-en\/mallorcaleads-strengthens-mallorca-as-the-epicentre-of-professional-tourism-in-the-mediterranean\/","title":{"rendered":"MallorcaLeads strengthens Mallorca as the epicentre of professional tourism in the Mediterranean."},"content":{"rendered":"\t\t
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Mallorca has once again proven why it stands among the most competitive MICE destinations<\/strong> in the Mediterranean. The seventh edition of the MallorcaLeads International Workshop MICE in Mallorca<\/g>, held from October 29 to 31 in the municipality of Calvi\u00e0, brought together international agencies and local business event suppliers in an event that combined sustainability, innovation, and authentic experiences. Over three dynamic days, the island strengthened its position as a benchmark in meetings, incentive trips, and corporate event tourism. <\/strong> <\/span><\/p>

Organised by MallorcaLeads<\/strong> with the support of the Fundaci\u00f3 Turisme Responsable de Mallorca<\/a> and the Calvi\u00e0 Town Council <\/a>through the Fundaci\u00f3 Calvi\u00e0 365<\/a>, the workshop has become an essential meeting point for MICE professionals<\/strong> seeking versatile, sustainable destinations with top-quality infrastructure.<\/span><\/p>

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An opening with institutional presence in a unique setting<\/b><\/p>

The event began with an elegant welcome evening at the\u202fSecrets Mallorca Villamil Resort & Spa 5* Hotel<\/a>\u202f(a World of Hyatt), inspired by the concept\u202f\u201cHeritage in Motion.\u201d\u202fThe ceremony featured the participation of Calvi\u00e0\u2019s Mayor, Juan Antonio Amengual; Jaime Mora, General Director of Tourism and Communications of Calvi\u00e0 Town Council; Alejandro Garrido, the host hotel\u2019s Director; and Asun Prats<\/strong>, CEO of MallorcaLeads<\/strong>. <\/span><\/p>

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The seaside cocktail reception served as a meeting point for agencies from Sweden, Germany, and Spain, as well as local MICE suppliers<\/strong>. This first gathering set the tone for the program, promoting sustainable, authentic event tourism rooted in the true essence of Mallorca. <\/span><\/p>

Three days of networking, sustainability and destination immersion<\/b><\/p>

The workshop\u2019s core program unfolded over three days, combining professional networking, meetings, corporate activities, and experiential sessions to showcase the destination’s diversity. One <\/strong>of the most memorable moments was the route through the Serra de Tramuntana, a UNESCO World Heritage Site<\/strong>, carried out as part of a sustainable mobility\u202fiPad Challenge.<\/span><\/p>

Thanks to\u202fROIG Mobility & Experiences<\/a>\u202fand\u202fLifeXperiences<\/a>, participants explored iconic landscapes in premium electric vehicles. This initiative allowed guests to rediscover Mallorca <\/strong>from a responsible perspective\u2014integrating nature, innovation, and teamwork\u2014a perfect example of how the island is embracing a sustainable MICE<\/strong> tourism model. <\/span><\/p>

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An unforgettable gala dinner and a finale with local flavour<\/b><\/p>

The core day concluded with a spectacular gala dinner at\u202fFinca Son Mir, inspired by the theme\u202f\u201cLa Nit de les \u00c0nimes\u201d (Night of the Souls).\u202fRenowned\u202fFosh Catering<\/a>\u202fand the live performance by\u202fRumbabros, in collaboration with\u202fLOMUSIC<\/a>, created a magical atmosphere celebrating Mallorca\u2019s talent and creativity. The event combined gastronomy, music, and tradition, leaving a lasting impression on attendees. <\/span><\/p>

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The workshop <\/strong>wrapped up at\u202fGastroteca Mauricio<\/a>, where hosted buyers<\/strong> enjoyed a lunch centred on local produce<\/strong>. This gastronomic experience reinforced the importance of the island\u2019s culinary identity and its key role within today\u2019s MICE offering<\/strong>. <\/span><\/p>

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Mallorca, a leading, sustainable and competitive MICE destination<\/b><\/p>

With this seventh edition<\/strong>, the\u202fMallorcaLeads International Workshop\u202fconfirms once again that Mallorca is far more than a sun-and-beach destination. It stands as the ideal stage for top-tier corporate events, incentives, and business meetings<\/strong>. Both organisers and participants highlighted the perfect balance between modern infrastructure, commitment to sustainability, local authenticity, and a first-rate experiential offer. <\/span><\/p>

The event was sponsored by the\u202fFundaci\u00f3 Turisme Responsable de Mallorca<\/a>\u202fand\u202fFundaci\u00f3 Calvi\u00e0 365<\/a>, with the support of numerous leading companies such as <\/span>AICO Event Production<\/a>,\nAir Europa<\/a>,\nAlejandro Cresp\u00ed Photographer<\/a>,\nFosh Catering<\/a>,\nFinca Son Termes<\/a>,\nLomusic<\/a>,\nLifeXperiences Events & Incentives<\/a>,\nMallorca Nature<\/a>,\nMemodreams<\/a>,\nMET Productions<\/a>,\nNikki Beach Mallorca<\/a>,\nPinup Azafatas<\/a>,\nROIG Mobility & Experiences<\/a>, Secrets Mallorca Villamil Resort & Spa<\/a>, Sky Lion Films<\/a>, Gastroteca Mauricio<\/a>, and Transfer Class.<\/a> <\/b><\/p>

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Mallorca <\/strong>thus reaffirms its position as one of the most attractive MICE destinations in the Mediterranean<\/strong>\u2014an island where companies can connect, create, and experience unique moments in an incomparable setting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mallorca has once again proven why it stands among the most competitive MICE destinations in the Mediterranean. The seventh edition of the MallorcaLeads International Workshop MICE in Mallorca, held from […]<\/p>\n","protected":false},"author":5,"featured_media":36235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[104,108],"tags":[],"class_list":["post-36128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mallorca-en","category-trends"],"acf":[],"yoast_head":"\nMallorca, epicentre of MICE tourism in the Mediterranean<\/title>\n<meta name=\"description\" content=\"Mallorca shines as a leading MICE destination in the Mediterranean, offering authentic experiences, sustainability, networking, and events that inspire professionals from all over the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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