Tourism is among the most important economic drivers in many world regions, and Mallorca is no exception. With its natural beauty, rich culture and wide range of services, the island has become an attractive destination for travellers from all over the world.
In this context, the fifth edition of the MallorcaLeads International Workshop, sponsored primarily by the Calvià Town Hall and Funddació Calvià 2004, stands out as a crucial event for the promotion of the destination and strengthening of the tourism sector in Mallorca.
What is a Tourism Workshop?
Tourism workshops are events that put meeting planners, tour operators, tour wholesalers and travel organisers into contact with tourism service providers. The aim is to establish strong business relationships, promote new destinations and products, and foster collaboration in the travel and events industry.
A platform for networking
Tourism workshops are more than trade fairs; they are professional meetings designed to connect key players in the sector. At tourism workshops, event organisers can meet directly with travel suppliers and those responsible for event venues on the island. Travel organisers can discover new opportunities and experiences to offer their customers, and this often includes FAM trips (familiarisation trips) and press trips (press trips) to get to know the destinations thoroughly.
Boosting the brand image
Brand image is a valuable asset in the tourism industry. Event planners, travel organisers and travel managers rely on the reputation of destinations and service providers to deliver exceptional experiences to their clients. Events such as the MallorcaLeads International Workshop play a vital role in enhancing Mallorca’s image as a top tourist destination.
A diversity of services for different segments
The MallorcaLeads International Workshop covers a wide range of the tourism sector’s segments, from corporate events and incentives to conventions and business travel. This means that tourism professionals can find the best opportunities and partnerships to suit their areas of expertise. Offering a wide range of services is essential to attract different types of travellers and meet their needs.
Building customer trust
Trus is an essential asset in the tourism sector. Travellers rely on professionals to provide them with unforgettable and safe experiences. Tourism workshops allow tourism professionals to get to know each other and share knowledge and experiences, which helps build customer trust.
Mallorca: a very versatile destination
Mallorca is much more than a sun a beach destination. The island offers a wide variety of activities and experiences, from corporate events in exclusive event spaces to adventure travel in the outdoors. This professional workshops allows participants to discover the richness and diversity of Mallorca and promote it as an attractive destination for all types of travellers.
The MallorcaLeads Internation Workshop is a key event to strengthen Mallorca’s tourism sector. Supported by Calvià Town Hall and Fundació Calvià 2004, this workshop is the perfect platform to boost Mallorca’s brand image, connect tourism professionals and build customer trust.
Other sponsors of this event were the following:
- Fundació Mallorca Turisme (Consell de Mallorca)
- AICO Event Production
- Dreams Calvià Mallorca
- Els Calderers
- Es Princep 5* (TheLeading Hotels of the World)
- Gastroteca Mauricio
- Son Termes
- Inclusive Collection Part of World of Hyatt
- LifeXperiences Events & Incentives
- Mallorca Nature
- Memodreams
- MET Productions
- Octo Event Production
- Panela Productions
- Pinup Azafatas y Eventos
- Yara Portals
- THE GOOD ONES
- Grupo Tot a Punt
- Transfer Class
- Zoëtry Mallorca
- LOMUSIC
- Lost in Translation Film Songs
You can find more information about all of them on our website.
